Most B2B proposal teams aren’t struggling because they lack effort or talent.
This isn’t a writing problem. It’s a system problem.
When your proposal system works, everything else gets easier.
Burnout, turnover, and attrition start to ease.
Work flows more predictably.
And your team isn’t one vacation away from disruption.
What I Do
I build the infrastructure behind high-performing B2B proposal teams, from 1 to 50+.
Not templates.
Not generic best practices.
Customized operational systems designed for real-world use.
What Results Can Look Like
Improved quality of proposals and RFx responses, resulting in an 80% down-select rate.
80% reduction in turnaround time, creating capacity without causing pain.
>90% adoption among 135 users of proposal management software.
Technology should support operations,
not the other way around.
Proposal technology implementations fail when workflows, governance, and operational realities aren’t aligned first.
I help organizations:
• Evaluate proposal and operational platforms
• Define operational requirements
• Align technology to real workflows
• Improve stakeholder adoption
• Reduce implementation risk
• Avoid expensive shelfware and underutilized systems
Vendor-neutral. Operationally grounded. Focused on long-term usability.
“Kristi Weldon was instrumental in helping transform our RFx and proposal operations into a more scalable, disciplined, and high-performing function. She not only championed APMP best practices and process improvements across internal stakeholders, but also helped drive a proposal operation that achieved an industry-leading 80% down-selection rate. Kristi consistently brought structure, collaboration, and operational rigor to complex content and workflow challenges, making a meaningful impact on both team efficiency and business outcomes.”
Reality
A single RFP response can cost $24,000 to $60,000.
• Proposal response software
• Project management software
• Team members
• Subject matter experts
• Knowledge management
Are you making the most of your investments?
They’re struggling because:
• Work intake or reporting is inconsistent
• Tools, including AI, aren’t used effectively
• Roles are unclear
• Processes break under pressure
• Knowledge is scattered
• Success depends on a few overextended people
Every bid feels harder than it should.
How My Engineering Process Works
Diagnose what’s actually happening
Architect a better system
Roll it out in the real world
Support ongoing performance